Every May, Chelsea turns into the most beautiful outdoor gallery in the world. The Royal Hospital grounds fill with extraordinary blooms, sculptural installations, and the kind of considered beauty that takes your breath away. At WJY STUDIO, we believe your outfit should do the same.

This year, our In Bloom Chelsea Flower Show Edit brings together artisanal embroidered pieces and natural gemstone jewellery — each artist-made by Central Saint Martins designer Jiaying Wang, from our studio on Fulham Road, steps from the show itself. Here is how to wear wearable art to the world's greatest flower show.

The Garden Party Statement

For those who want to arrive and be remembered, the Embroidered Floral Spring Summer Co-Ord Set is your piece. Artisanal floral stitching, a silhouette made for open air, and the kind of considered craft that turns heads at the show grounds. Pair with the Dewdrop Bloom Floria Diamond Engraved Crystal Turquoise Amethyst Earring for a hand-engraved botanical detail that rewards a second look.

The Effortless Co-Ord

Chelsea dressing is not about trying too hard. The Embroidered Blush Pink Flowers Co-Ord Set offers the ease of a considered set — soft pink tones, artisanal floral stitching, and a silhouette that moves beautifully in open air. For a cooler afternoon, layer the Embroidered Minimal White Floral Cardigan Top over your look — understated luxury that never interrupts the embroidery beneath.

The Wedding Guest Edit

Chelsea week overlaps with early summer wedding season, and many of our customers are dressing for both. The Embroidered Cream Yellow Lace Floral Wedding and Vacation Dress is romantic without being bridal — a sun-drenched silhouette in cream and yellow lace that feels equally at home in the show gardens or a country house reception.

For those drawn to colour, the Embroidered Pastel Green Wedding Dress captures the exact shade of new growth in May — a sage that feels as though it grew from the garden itself. This is Eastern aesthetics meeting English garden: the quiet confidence of a colour chosen with intention.

The Collector's Piece

For those who treat fashion as art, the Beige Embroidered Floral Collar Vest and Skirt Co-Ord Set is the edit's most intricate offering. Artisanal collar embroidery, a considered beige palette, and the kind of craft that takes time to fully appreciate — this is a piece you will still be wearing in ten years.

The Material Story

Underlying every piece in this edit is a commitment to natural materials. The Embroidered White Mulberry Silk Floral Vest tells this story most directly — pure mulberry silk, hand-embroidered with floral detail, a piece that rewards closeness. Natural materials are also at the heart of our jewellery. The Dewdrop Bloom Floria Diamond Engraved Crystal Turquoise Amethyst Earring captures the same botanical language in hand-engraved natural stone — wear it to complete any look in this edit.

How to Style Your Chelsea Look

• Colour palette: Stay within cream, blush, sage, champagne and soft gold — colours that complement the show's natural backdrop rather than compete with it
• Layering: Chelsea mornings can be cool. A silk or embroidered cardigan over your dress gives you flexibility without breaking the aesthetic
• Jewellery: One statement natural gemstone piece is enough — let the embroidery do the rest of the work
• Footwear: The show grounds include gravel and grass — block heels or elegant flats work better than stilettos
• Bag: Keep it small and structured — a clutch or mini bag in cream or gold completes the look without overwhelming it

About the Designer

WJY STUDIO is an independent wearable art label founded by Jiaying Wang, a Central Saint Martins jewellery design graduate and award-winning London-based designer. The studio is rooted in Eastern aesthetics — drawing on the poetic visual language of Chinese craft traditions, natural gemstone energy, and the precision of artisanal embroidery — and translates these into contemporary pieces for the modern wardrobe.

Based on Fulham Road, Chelsea SW3, WJY STUDIO is a boutique for independent design. Every piece is artist-made, studio-designed in London, and as seen on Wolf and Badger.

Explore the full In Bloom Chelsea Flower Show Edit and find the piece that blooms with you.